1. Who We Are
2. What Data We Collect
3. Why We Collect It & Legal Basis
4. How We Protect Your Data
5. Data Retention
6. Third Party Services
7. Your Rights
8. Cookies
9. Updates to This Policy
10. Contact

1. Who We Are

Doozy B.V. is a registered Dutch company (KvK : 82939195) based in South Holland, Netherlands.

We develop smart, science-backed baby care products and smartphone applications to support parents through the crucial early stages of parenthood. Our current products are designed for young infants aged 0–5 months and toddlers up to 3 years.

Doozy B.V. is the data controller responsible for all personal data collected through doozybaby.nl and our products.

For privacy-related questions, contact us at: hello@doozybaby.nl

2. What Data We Collect

2.1 Doozy Hug Free Trial (Netherlands)

For participants in the Doozy Hug free home trial, we collect the following personal data:

Baby's age and weight — for safety and eligibility purposes
Baseline information — baby's routine, temperament, current soothing methods, and parent's expectations, collected during an introduction call (if chosen guided format)
Observational notes — baby's emotional state, behaviour, breathing observations, and comfort during the trial, recorded by the Doozy team member present or the parent themselves
Parent wellbeing notes — observations on the parent's experience and wellbeing during the trial
Questionnaire and feedback responses — completed at the end of your trial
Check-in call notes — observations and discussion notes from calls during the trial window (guided format only)
Photos and/or videos — taken during the trial only if you have given explicit written consent in the Informed Consent Form
Name and contact details — email address, phone number, and home address for delivery coordination

2.2 Doozy App MVP Trial (United States)

For participants in the Doozy App MVP trial, we collect the following data:

Name and contact details — email address
General demographic information — parenting status and child's age range
Session data — researcher notes taken during the remote session, including observations of how you interact with the prototype
Feedback responses — questionnaire and interview responses
App interaction data — how you navigate and use the prototype during the session
Screen recordings — only if you have given explicit consent during the session. You may decline and still participate.
Audio recordings — only if you have given explicit consent during the session. You may decline and still participate.

The Doozy App MVP is a prototype only. No personal baby data can be entered or is collected within the prototype itself.

2.3 Doozy App Beta Trial (Netherlands, United States & United Kingdom)

By downloading the Doozy App and creating an account, you are asked to confirm your agreement to these Terms & Conditions and this Privacy Policy via a checkbox at account creation. If you are not comfortable with how your data is collected and used as described here, please do not proceed with creating an account.

During the beta trial, we collect the following data:

Parent profile — name and age
Baby profile — name, age, weight, height, and head circumference
Baby medical information — optional. Under "About Your Baby", you may choose to share relevant medical information such as allergies or health conditions. This information is used solely to inform our AI parenting companion so it can provide more relevant and personalised guidance. For example, if your baby has a peanut allergy, the AI companion will avoid suggesting peanut-based foods. This field is entirely optional — you are not required to provide any medical information.
Activity logs — sleep, feeding, diaper changes, and moment entries entered by you
App usage data — collected automatically via Firebase Analytics, including screen visits, feature interactions, and session duration
AI companion conversation history — messages exchanged with the Doozy AI parenting companion are saved within the app so you can refer back to previous interactions
Feedback responses — questionnaire completed at the end of the beta period

2.4 Website Visitors & Forms (doozybaby.nl)

We are currently reviewing what data, if any, is collected automatically through doozybaby.nl. This section will be updated before our commercial launch once confirmed with our web developer.

When you submit a form on doozybaby.nl, we collect the following data depending on the form:

Free Trial form — full name, email address, contact number (optional), role, city/country, baby's age, photo/recording consent, and any additional information you choose to share
Waitlist form — full name, email address, contact number (optional), role, and city/country
Get in Touch form — full name, email address, contact number (optional), role, city/country, and your message

This information is used solely to respond to your request, coordinate your trial, or keep you updated on Doozy Baby news and launches. We do not use it for any other purpose without your consent.

3. Why We Collect It & Legal Basis

3.1 Doozy Hug Free Trial — GDPR (Netherlands)

We collect your data for the following purposes:

To coordinate and deliver your free home trial
To evaluate the Doozy Hug's performance, comfort, and usability in real-life conditions
To identify improvements to the product's design and functionality
To administer your Early Kangaroo Deal discount and Baby Sensory trial class voucher
To use anonymised findings for product development, internal analysis, and industry publications

We process your personal data on the following legal bases under GDPR:

Consent — for participation in the trial, photos, videos, and observational data. You provided this consent via the Informed Consent Form signed before the trial began.
Legitimate interest — for product research and development purposes, where our interest in improving the Doozy Hug does not override your rights and freedoms.

Please note that data collection may vary slightly depending on your chosen trial format. Participants in the guided format will have additional check-in call notes collected during the trial window. Participants in the self-guided format will self-document their experience via a structured questionnaire.

Voluntary participation: Your participation in this trial is entirely voluntary. You may withdraw from the trial at any time, without giving a reason and without any consequences. If you wish to withdraw your consent to data processing, please contact hello@doozybaby.nl. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

All participant data is treated as strictly confidential by Doozy B.V. and is accessible only to authorised team members. Your identity and your baby's identity will not be publicly disclosed without your additional explicit consent.

3.2 Doozy App MVP Trial — U.S. Compliance (United States)

We collect your data for the following purposes:

To evaluate the usability and experience of the Doozy App MVP
To understand how parents and caregivers navigate and interact with the prototype
To identify improvements to the design and functionality before commercial launch
To administer your Early Kangaroo Deal discount
To administer any referral benefits if you have referred another eligible caregiver
To use anonymised findings for product development, internal analysis, and industry publications

As the MVP trial is conducted in the United States and involves data related to children, we comply with the following:

COPPA (Children's Online Privacy Protection Act) — we do not knowingly collect personal data directly from children. All data is collected from parents and caregivers only.
CCPA (California Consumer Privacy Act) — California residents have the right to know what personal data we collect, request deletion, and opt out of data sale. We do not sell personal data.

Voluntary participation: Your participation in this trial is entirely voluntary. You may withdraw at any time, without giving a reason and without any consequences. If you wish to withdraw your data, please contact hello@doozybaby.nl.

All participant data is treated as strictly confidential by Doozy B.V. and is accessible only to authorised team members. Your identity will not be publicly disclosed without your additional explicit consent.

3.3 Doozy App Beta Trial — GDPR + U.S. Compliance (Netherlands, USA & UK)

We collect your data for the following purposes:

To evaluate the Doozy App's performance, usability, and features in real-life conditions
To understand how parents and caregivers use the app in their daily routines
To identify improvements before the commercial launch
To administer the 2-week free beta access period
To provide personalised guidance through our AI parenting companion based on your baby's profile and optional medical information
To use anonymised findings for product development, internal analysis, and industry publications

Legal bases vary by location:

Netherlands (GDPR) — Your consent is captured at account creation via a checkbox confirming your agreement to these Terms & Conditions and this Privacy Policy. If you are not comfortable with how your data is collected and used, please do not proceed with creating an account. Legitimate interest applies for Firebase Analytics usage data. For optional baby medical information (such as allergies or health conditions), we rely on your explicit consent under GDPR Article 9, which covers special category data. You may choose not to provide this information — it is entirely optional.
United States (COPPA/CCPA) — We do not collect data directly from children. All data is entered by parents and caregivers. We do not sell personal data. California residents have the right to know what data we collect, request deletion, and opt out of data sale.
United Kingdom (UK GDPR) — The same GDPR standards apply as for Netherlands participants, including explicit consent for any special category data such as medical information. Your statutory rights under UK consumer law are not affected.

Voluntary participation: Your participation in the beta trial is entirely voluntary. You may withdraw at any time by deleting your account or contacting hello@doozybaby.nl. Upon withdrawal, we will delete your account and all associated personal data within 30 days. Anonymised data from which you cannot be identified may be retained for product development purposes.

3.4 Website Visitors & Forms

We process data submitted through our website forms on the basis of consent — you actively choose to submit your details. This data is used solely to respond to your request or coordinate your trial. For waitlist sign-ups, we process your data on the basis of legitimate interest to keep you informed of our product launch.

4. How We Protect Your Data

All personal data is stored securely and access is limited to authorised Doozy B.V. team members only. We do not sell your personal data to third parties under any circumstances. Your identity and your baby's identity will remain anonymous in all external reports, publications, and presentations, unless you have given explicit written consent for your name or images to be shared publicly.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours, as required under GDPR.

5. Data Retention

5.1 Doozy Hug Free Trial (Netherlands)

We retain your personal data for a maximum of 2 years from the date of your trial participation, unless you request earlier deletion. Anonymised research data — from which you cannot be identified — may be retained for longer for product development purposes.

Please note that requesting early deletion of your data may affect your eligibility for early adopter benefits such as the Early Kangaroo Deal and Baby Sensory trial class voucher.

5.2 Doozy App MVP Trial (United States)

We retain your personal data for a maximum of 1 year after the commercial launch of the Doozy App (August/September 2026), unless you request earlier deletion. Anonymised research findings may be retained for longer for product development and internal analysis.

5.3 Doozy App Beta Trial (Netherlands, USA & UK)

We retain your account and activity data for a maximum of 2 years after the commercial launch of the Doozy App, unless you request earlier deletion or delete your account. Firebase Analytics data is retained in accordance with Google's standard retention policies.

You may request deletion of your baby's optional medical information at any time without deleting your full account, by contacting hello@doozybaby.nl or updating your profile in the app.

Conversation history with the AI parenting companion is stored within the app for the duration of your account. Upon account deletion or data withdrawal request, all conversation history will be deleted within 30 days.

*We will update this section with specific Firebase Analytics retention settings before our commercial launch.

6. Third Party Services

Firebase Analytics (Google)

The Doozy App beta uses Firebase Analytics, a service provided by Google LLC. Firebase Analytics automatically collects app usage data including screen visits, feature interactions, and session duration. This data is processed by Google and may be transferred outside the European Economic Area (EEA).

A Data Processing Agreement (DPA) is in place with Google as required under GDPR. For more information on how Google processes data, see: policies.google.com/privacy AI

Parenting Companion (Anthropic)

The Doozy App's AI parenting companion is powered by Anthropic's API, provided by Anthropic PBC. The AI parenting companion is an automated system, it is not a human. When you interact with it, the text of your conversation is sent to Anthropic's servers to generate a response. Please be mindful that any personal information you include in your messages — such as your baby's name, age, or health details — will be processed by Anthropic as part of generating a response. We recommend avoiding sharing unnecessarily sensitive information in the chat. Anthropic does not use API conversation data to train its models. A Data Processing Agreement (DPA) is in place with Anthropic as required under GDPR. For more information on how Anthropic processes data, see: anthropic.com/privacy

*We will update this section with all specific third-party processors and confirm chat history access permissions before our commercial launch.

7. Your Rights

7.1 Netherlands & EU Participants (GDPR)

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data ("right to be forgotten")
Withdraw consent at any time
Object to processing based on legitimate interest
Request restriction of processing in certain circumstances
Data portability — receive your data in a structured, machine-readable format
Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl

7.2 United States Participants (CCPA/COPPA)

You have the right to:

Know what personal data we collect and how it is used
Request deletion of your personal data
Opt out of the sale of personal data — we do not sell data
Non-discrimination for exercising your privacy rights

Under COPPA, we do not knowingly collect personal data directly from children under 13. All data relating to children is collected from their parents or legal guardians only.

7.3 United Kingdom Participants (UK GDPR)

You have the same rights as EU participants under UK GDPR, including the right to access, correct, delete, and restrict processing of your personal data. You may also lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Withdrawal from trial vs. withdrawal of consent

These are two separate rights. You may withdraw from a trial at any time without giving a reason and without any consequences — this does not automatically result in deletion of data already collected. If you also wish to withdraw your consent to data processing and request deletion of your personal data, please contact us separately at hello@doozybaby.nl. Please note that early data deletion may affect your eligibility for early adopter benefits as outlined in Section 5.

To exercise any of your rights, contact us at: hello@doozybaby.nl. We will respond within 30 days.

8. Cookies

We are currently reviewing our cookie policy for doozybaby.nl. This section will be updated before our commercial launch once confirmed with our web developer.

9. Updates to This Policy

We may update this Privacy Policy from time to time, particularly as we move toward the commercial launch of the Doozy Hug and Doozy App. The most recent version will always be available at doozybaby.nl. We encourage participants to check this page periodically for any updates.

10. Contact

For any questions, data requests, or privacy concerns, please contact:

Doozy B.V.
hello@doozybaby.nl
www.doozybaby.nl
KvK: 82939195

We aim to respond to all privacy-related requests within 30 days.

1. Who We Are

Doozy B.V. is a registered Dutch company (KvK : 82939195) based in South Holland, Netherlands.

Doozy B.V. is the data controller responsible for all personal data collected through doozybaby.nl and our products.

For privacy-related questions, contact us at: hello@doozybaby.nl

2. What Data We Collect

2.1 Doozy Hug Free Trial (Netherlands)

For participants in the Doozy Hug free home trial, we collect the following personal data:

Baby's age and weight — for safety and eligibility purposes
Baseline information — baby's routine, temperament, current soothing methods, and parent's expectations, collected during an introduction call (if chosen guided format)
Observational notes — baby's emotional state, behaviour, breathing observations, and comfort during the trial, recorded by the Doozy team member present or the parent themselves
Parent wellbeing notes — observations on the parent's experience and wellbeing during the trial
Questionnaire and feedback responses — completed at the end of your trial
Check-in call notes — observations and discussion notes from calls during the trial window (guided format only)
Photos and/or videos — taken during the trial only if you have given explicit written consent in the Informed Consent Form
Name and contact details — email address, phone number, and home address for delivery coordination

2.2 Doozy App MVP Trial (United States)

For participants in the Doozy App MVP trial, we collect the following data:

Name and contact details — email address
General demographic information — parenting status and child's age range
Session data — researcher notes taken during the remote session, including observations of how you interact with the prototype
Feedback responses — questionnaire and interview responses
App interaction data — how you navigate and use the prototype during the session
Screen recordings — only if you have given explicit consent during the session. You may decline and still participate.
Audio recordings — only if you have given explicit consent during the session. You may decline and still participate.

The Doozy App MVP is a prototype only. No personal baby data can be entered or is collected within the prototype itself.

2.3 Doozy App Beta Trial (Netherlands, United States & United Kingdom)

During the beta trial, we collect the following data:

Parent profile — name and age
Baby profile — name, age, weight, height, and head circumference
Baby medical information — optional. Under "About Your Baby", you may choose to share relevant medical information such as allergies or health conditions. This information is used solely to inform our AI parenting companion so it can provide more relevant and personalised guidance. For example, if your baby has a peanut allergy, the AI companion will avoid suggesting peanut-based foods. This field is entirely optional — you are not required to provide any medical information.
Activity logs — sleep, feeding, diaper changes, and moment entries entered by you
App usage data — collected automatically via Firebase Analytics, including screen visits, feature interactions, and session duration
AI companion conversation history — messages exchanged with the Doozy AI parenting companion are saved within the app so you can refer back to previous interactions
Feedback responses — questionnaire completed at the end of the beta period

2.4 Website Visitors & Forms (doozybaby.nl)

We are currently reviewing what data, if any, is collected automatically through doozybaby.nl. This section will be updated before our commercial launch once confirmed with our web developer.

When you submit a form on doozybaby.nl, we collect the following data depending on the form:

Free Trial form — full name, email address, contact number (optional), role, city/country, baby's age, photo/recording consent, and any additional information you choose to share
Waitlist form — full name, email address, contact number (optional), role, and city/country
Get in Touch form — full name, email address, contact number (optional), role, city/country, and your message

This information is used solely to respond to your request, coordinate your trial, or keep you updated on Doozy Baby news and launches. We do not use it for any other purpose without your consent.

3. Why We Collect It & Legal Basis

3.1 Doozy Hug Free Trial — GDPR (Netherlands)

We collect your data for the following purposes:

To coordinate and deliver your free home trial
To evaluate the Doozy Hug's performance, comfort, and usability in real-life conditions
To identify improvements to the product's design and functionality
To administer your Early Kangaroo Deal discount and Baby Sensory trial class voucher
To use anonymised findings for product development, internal analysis, and industry publications

We process your personal data on the following legal bases under GDPR:

Consent — for participation in the trial, photos, videos, and observational data. You provided this consent via the Informed Consent Form signed before the trial began.
Legitimate interest — for product research and development purposes, where our interest in improving the Doozy Hug does not override your rights and freedoms.

3.2 Doozy App MVP Trial — U.S. Compliance (United States)

We collect your data for the following purposes:

To evaluate the usability and experience of the Doozy App MVP
To understand how parents and caregivers navigate and interact with the prototype
To identify improvements to the design and functionality before commercial launch
To administer your Early Kangaroo Deal discount
To administer any referral benefits if you have referred another eligible caregiver
To use anonymised findings for product development, internal analysis, and industry publications

As the MVP trial is conducted in the United States and involves data related to children, we comply with the following:

COPPA (Children's Online Privacy Protection Act) — we do not knowingly collect personal data directly from children. All data is collected from parents and caregivers only.
CCPA (California Consumer Privacy Act) — California residents have the right to know what personal data we collect, request deletion, and opt out of data sale. We do not sell personal data.

3.3 Doozy App Beta Trial — GDPR + U.S. Compliance (Netherlands, USA & UK)

We collect your data for the following purposes:

To evaluate the Doozy App's performance, usability, and features in real-life conditions
To understand how parents and caregivers use the app in their daily routines
To identify improvements before the commercial launch
To administer the 2-week free beta access period
To provide personalised guidance through our AI parenting companion based on your baby's profile and optional medical information
To use anonymised findings for product development, internal analysis, and industry publications

Legal bases vary by location:

Netherlands (GDPR) — Your consent is captured at account creation via a checkbox confirming your agreement to these Terms & Conditions and this Privacy Policy. If you are not comfortable with how your data is collected and used, please do not proceed with creating an account. Legitimate interest applies for Firebase Analytics usage data. For optional baby medical information (such as allergies or health conditions), we rely on your explicit consent under GDPR Article 9, which covers special category data. You may choose not to provide this information — it is entirely optional.
United States (COPPA/CCPA) — We do not collect data directly from children. All data is entered by parents and caregivers. We do not sell personal data. California residents have the right to know what data we collect, request deletion, and opt out of data sale.
United Kingdom (UK GDPR) — The same GDPR standards apply as for Netherlands participants, including explicit consent for any special category data such as medical information. Your statutory rights under UK consumer law are not affected.

3.4 Website Visitors & Forms

4. How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours, as required under GDPR.

5. Data Retention

5.1 Doozy Hug Free Trial (Netherlands)

Please note that requesting early deletion of your data may affect your eligibility for early adopter benefits such as the Early Kangaroo Deal and Baby Sensory trial class voucher.

5.2 Doozy App MVP Trial (United States)

5.3 Doozy App Beta Trial (Netherlands, USA & UK)

You may request deletion of your baby's optional medical information at any time without deleting your full account, by contacting hello@doozybaby.nl or updating your profile in the app.

*We will update this section with specific Firebase Analytics retention settings before our commercial launch.

6. Third Party Services

Firebase Analytics (Google)

A Data Processing Agreement (DPA) is in place with Google as required under GDPR. For more information on how Google processes data, see: policies.google.com/privacy AI

Parenting Companion (Anthropic)

*We will update this section with all specific third-party processors and confirm chat history access permissions before our commercial launch.

7. Your Rights

7.1 Netherlands & EU Participants (GDPR)

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data ("right to be forgotten")
Withdraw consent at any time
Object to processing based on legitimate interest
Request restriction of processing in certain circumstances
Data portability — receive your data in a structured, machine-readable format
Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl

7.2 United States Participants (CCPA/COPPA)

You have the right to:

Know what personal data we collect and how it is used
Request deletion of your personal data
Opt out of the sale of personal data — we do not sell data
Non-discrimination for exercising your privacy rights

Under COPPA, we do not knowingly collect personal data directly from children under 13. All data relating to children is collected from their parents or legal guardians only.

7.3 United Kingdom Participants (UK GDPR)

Withdrawal from trial vs. withdrawal of consent

To exercise any of your rights, contact us at: hello@doozybaby.nl. We will respond within 30 days.

8. Cookies

We are currently reviewing our cookie policy for doozybaby.nl. This section will be updated before our commercial launch once confirmed with our web developer.

9. Updates to This Policy

10. Contact

For any questions, data requests, or privacy concerns, please contact:

Doozy B.V.
hello@doozybaby.nl
doozybaby.nl
KvK: 82939195

We aim to respond to all privacy-related requests within 30 days.