2. What Data We Collect
3. Why We Collect It & Legal Basis
4. How We Protect Your Data
5. Data Retention
6. Third Party Services
7. Your Rights
8. Cookies
9. Updates to This Policy
10. Contact
1. Who We Are
Doozy B.V. is a registered Dutch company (KvK : 82939195) based in South Holland, Netherlands.
We develop smart, science-backed baby care products and smartphone applications to support parents through the crucial early stages of parenthood. Our current products are designed for young infants aged 0–5 months and toddlers up to 3 years.
Doozy B.V. is the data controller responsible for all personal data collected through doozybaby.nl and our products.
For privacy-related questions, contact us at: hello@doozybaby.nl
2. What Data We Collect
2.1 Doozy Hug Free Trial (Netherlands)
For participants in the Doozy Hug free home trial, we collect the following personal data:
- Baby's age and weight — for safety and eligibility purposes
- Baseline information — baby's routine, temperament, current soothing methods, and parent's expectations, collected during an introduction call (if chosen guided format)
- Observational notes — baby's emotional state, behaviour, breathing observations, and comfort during the trial, recorded by the Doozy team member present or the parent themselves
- Parent wellbeing notes — observations on the parent's experience and wellbeing during the trial
- Questionnaire and feedback responses — completed at the end of your trial
- Check-in call notes — observations and discussion notes from calls during the trial window (guided format only)
- Photos and/or videos — taken during the trial only if you have given explicit written consent in the Informed Consent Form
- Name and contact details — email address, phone number, and home address for delivery coordination
2.2 Doozy App (Beta)
By downloading the Doozy App and creating an account, you are asked to confirm your agreement to these Terms & Conditions and this Privacy Policy via a checkbox at account creation. If you are not comfortable with how your data is collected and used as described here, please do not proceed with creating an account.
The Doozy App is currently in public beta, available to download worldwide on the App Store and Google Play. During the beta phase, we collect the following data:
- Parent profile : Name and age
- Baby profile : name, age, weight, height, and head circumference
- Baby medical information, optional. Under "About Your Baby", you may choose to share relevant medical information such as allergies or health conditions. This information is used solely to inform our AI parenting companion so it can provide more relevant and personalised guidance. For example, if your baby has a peanut allergy, the AI companion will avoid suggesting peanut-based foods. This field is entirely optional, you are not required to provide any medical information.
- Activity logs : sleep, feeding, diaper changes, and moment entries entered by youApp usage data : collected automatically via Firebase Analytics, including screen visits, feature interactions, and session duration
- AI companion conversation history : messages exchanged with the Doozy AI parenting companion are saved within the app so you can refer back to previous interactions
All new users receive a 7-day free trial of the full app upon download. After this period, the app reverts to the free tier. Premium features require a paid subscription.
2.3 Website Visitors & Forms (doozybaby.nl)
We are currently reviewing what data, if any, is collected automatically through doozybaby.nl. This section will be updated before our commercial launch once confirmed with our web developer.
When you submit a form on doozybaby.nl, we collect the following data depending on the form:
- Free Trial form — full name, email address, contact number (optional), role, city/country, baby's age, photo/recording consent, and any additional information you choose to share
- Waitlist form — full name, email address, contact number (optional), role, and city/country
- Get in Touch form — full name, email address, contact number (optional), role, city/country, and your message
This information is used solely to respond to your request, coordinate your trial, or keep you updated on Doozy Baby news and launches. We do not use it for any other purpose without your consent.
3. Why We Collect It & Legal Basis
3.1 Doozy Hug Free Trial — GDPR (Netherlands)
We collect your data for the following purposes:
- To coordinate and deliver your free home trial
- To evaluate the Doozy Hug's performance, comfort, and usability in real-life conditions
- To identify improvements to the product's design and functionality
- To administer your Early Kangaroo Deal discount and Baby Sensory trial class voucher
- To use anonymised findings for product development, internal analysis, and industry publications
We process your personal data on the following legal bases under GDPR:
- Consent — for participation in the trial, photos, videos, and observational data. You provided this consent via the Informed Consent Form signed before the trial began.
- Legitimate interest — for product research and development purposes, where our interest in improving the Doozy Hug does not override your rights and freedoms.
Please note that data collection may vary slightly depending on your chosen trial format. Participants in the guided format will have additional check-in call notes collected during the trial window. Participants in the self-guided format will self-document their experience via a structured questionnaire.
Voluntary participation: Your participation in this trial is entirely voluntary. You may withdraw from the trial at any time, without giving a reason and without any consequences. If you wish to withdraw your consent to data processing, please contact hello@doozybaby.nl. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
All participant data is treated as strictly confidential by Doozy B.V. and is accessible only to authorised team members. Your identity and your baby's identity will not be publicly disclosed without your additional explicit consent.
3.2 Doozy App - GDPR + U.S. Compliance (Worldwide)
We collect your data for the following purposes:
- To provide personalised baby tracking and parenting support through the Doozy App
- To power our AI parenting companion with relevant context based on your baby's profile and optional medical information
- To evaluate and improve the app's performance, usability, and features during the beta phase
- To administer your 7-day free trial period and subscription
- To use anonymised findings for product development, internal analysis, and industry publications
Legal bases vary by location:
- Netherlands & EU (GDPR) - Your consent is captured at account creation via a checkbox confirming your agreement to our Terms & Conditions and Privacy Policy. Legitimate interest applies for Firebase Analytics usage data.
- United States (COPPA/CCPA) - We do not collect data directly from children. All data is entered by parents and caregivers. We do not sell personal data. California residents have the right to know what data we collect, request deletion, and opt out of data sale. Under COPPA, we do not knowingly collect personal data directly from children under 13.
- United Kingdom (UK GDPR) - The same GDPR standards apply as for EU participants, including explicit consent for any special category data such as medical information. Your statutory rights under UK consumer law are not affected.
Regarding optional baby medical information (such as allergies or health conditions): the data subject in this case is your baby, not you as the parent. As the parent or legal guardian, you provide consent on behalf of your baby as their legal representative. This consent is captured separately and explicitly under GDPR Article 9, which governs special category data. You may withdraw this consent at any time by contacting hello@doozybaby.nl or by removing the information from your baby's profile in the app, without this affecting your overall account or other data.
You may delete your account and all associated data at any time, either directly in the app or by emailing hello@doozybaby.nl. For full details on deletion and data retention, visit: https://www.doozybaby.nl/delete-account
All data is treated as strictly confidential by Doozy B.V. and is accessible only to authorised team members. Your identity and your baby's identity will not be publicly disclosed without your additional explicit consent.
3.3 Website Visitors & Forms
We process data submitted through our website forms on the basis of consent — you actively choose to submit your details. This data is used solely to respond to your request or coordinate your trial. For waitlist sign-ups, we process your data on the basis of legitimate interest to keep you informed of our product launch.
4. How We Protect Your Data
All personal data is stored securely and access is limited to authorised Doozy B.V. team members only. We do not sell your personal data to third parties under any circumstances. Your identity and your baby's identity will remain anonymous in all external reports, publications, and presentations, unless you have given explicit written consent for your name or images to be shared publicly.
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours, as required under GDPR.
5. Data Retention
5.1 Doozy Hug Free Trial (Netherlands)
We retain your personal data for a maximum of 2 years from the date of your trial participation, unless you request earlier deletion. Anonymised research data — from which you cannot be identified — may be retained for longer for product development purposes.
Please note that requesting early deletion of your data may affect your eligibility for early adopter benefits such as the Early Kangaroo Deal and Baby Sensory trial class voucher.
5.3 Doozy App Beta Trial (Netherlands, USA & UK)
We retain your account and activity data for the duration of your account, and for a maximum of 2 years after account deletion. Upon account deletion, data is removed immediately from our active systems, with residual backup copies purged within 30 days.
You may request deletion of your baby's optional medical information at any time without deleting your full account, by contacting hello@doozybaby.nl or updating your profile in the app.
Conversation history with the AI parenting companion is stored within the app for the duration of your account. Upon account deletion, all conversation history is deleted immediately, with residual copies purged within 30 days.
Firebase Analytics data is retained in accordance with Google's standard retention policies.
*We will update this section with specific Firebase Analytics retention settings before our commercial launch.
6. Third Party Services
Firebase Analytics (Google)
The Doozy App beta uses Firebase Analytics, a service provided by Google LLC. Firebase Analytics automatically collects app usage data including screen visits, feature interactions, and session duration. This data is processed by Google and may be transferred outside the European Economic Area (EEA).
The international transfer of personal data to Google is covered by the European Commission's Standard Contractual Clauses (SCCs), which provide an adequate level of protection for your data. A Data Processing Agreement (DPA) is in place with Google as required under GDPR. To request a copy of the applicable transfer mechanism, please contact us at hello@doozybaby.nl
For more information on how Google processes data, see policies.google.com/privacy
AI Parenting Companion (Anthropic)
The Doozy App's AI parenting companion is powered by Anthropic's API, provided by Anthropic PBC. The AI parenting companion is an automated system — it is not a human. When you interact with it, the text of your conversation is sent to Anthropic's servers to generate a response.
Please be mindful that any personal information you include in your messages — such as your baby's name, age, or health details — will be processed by Anthropic as part of generating a response. We recommend avoiding sharing unnecessarily sensitive information in the chat.
The international transfer of personal data to Anthropic is covered by the European Commission's Standard Contractual Clauses (SCCs). A Data Processing Agreement (DPA) is in place with Anthropic as required under GDPR. To request a copy of the applicable transfer mechanism, please contact us at hello@doozybaby.nl
Anthropic does not use API conversation data to train its models. For more information on how Anthropic processes data, see: anthropic.com/privacy
*We will update this section with all specific third-party processors and confirm chat history access permissions before our commercial launch.
7. Your Rights
7.1 Netherlands & EU Participants (GDPR)
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data ("right to be forgotten")
- Withdraw consent at any time
- Object to processing based on legitimate interest
- Request restriction of processing in certain circumstances
- Data portability — receive your data in a structured, machine-readable format
- Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl
7.2 United States Participants (CCPA/COPPA)
You have the right to:
- Know what personal data we collect and how it is used
- Request deletion of your personal data
- Opt out of the sale of personal data — we do not sell data
- Non-discrimination for exercising your privacy rights
Under COPPA, we do not knowingly collect personal data directly from children under 13. All data relating to children is collected from their parents or legal guardians only.
7.3 United Kingdom Participants (UK GDPR)
You have the same rights as EU participants under UK GDPR, including the right to access, correct, delete, and restrict processing of your personal data. Your statutory rights under UK consumer law are not affected.
Withdrawal from trial vs. withdrawal of consent
These are two separate rights. You may withdraw from a trial at any time without giving a reason and without any consequences — this does not automatically result in deletion of data already collected. If you also wish to withdraw your consent to data processing and request deletion of your personal data, please contact us separately at hello@doozybaby.nl. Please note that early data deletion may affect your eligibility for early adopter benefits as outlined in Section 5.
To exercise any of your rights, contact us at: hello@doozybaby.nl. We will respond within 30 days.
8. Cookies
Our website doozybaby.nl may use cookies. We are currently confirming with our web developer exactly which cookies, if any, are active on the site. Based on our current understanding:
- Essential cookies - strictly necessary for the website to function correctly. These cannot be disabled.
- Analytics cookies - we are currently verifying whether any analytics or tracking cookies are in use. If they are, we will update this section to reflect this and implement a cookie consent mechanism before our commercial launch.
If you have questions about our current cookie use, please contact us at hello@doozybaby.nl. This section will be updated with full details before our commercial launch.
9. Updates to This Policy
We may update this Privacy Policy from time to time, particularly as we move toward the commercial launch of the Doozy Hug and Doozy App. The most recent version will always be available at doozybaby.nl. We encourage participants to check this page periodically for any updates.
10. Contact
For any questions, data requests, or privacy concerns, please contact:
Doozy B.V.
hello@doozybaby.nl
www.doozybaby.nl
KvK: 82939195
We aim to respond to all privacy-related requests within 30 days.
